Prada Menswear S/S 2013

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The tasteful choice of charismatic actors for their campaigns continues for Prada. Harvey Keitel, Dane DeHaan, Aaron Taylor-Johnson and Benicio del Toro are the models for this year’s Spring/Summer menswear collection. My jaw is on the floor.

(pictures after the cut)

Despite the bright colours seen on the runway and this being a traditionally colourful and breezy season, the photographs work wonderfully in black and white. Miuccia herself has said before that she wanted to ‘return to classics and minimalism’ for her collections, which spawned the whole ghetta-sandal and kimono-inspired fashion feast. It’s lovely to have a crisp, black and white fashion campaign that still manages to look quite fresh. It’ll certainly be a rest for the eyes amongst all the neon ads in the next magazines to come.

(Personal opinion: Chanel, take a hint – this is how you pick actors for campaigns. That Brad Pitt ad is probably the most terrible perfume ad I’ve seen in the whole of 2012.)

The Author

24-year-old Portuguese girl. Bilingual English, fluent in Italian. BA in Fashion Communication. MUA with a proper diploma! MA Creative Media student. Globetrotter and shopaholic, can't seem to be able throw away menswear magazines. Has a serious mental problem when it comes to buying photography books and is working towards being a part of the fashion industry.

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